What are Emojis
Emojis are not for the
people of any specific country but for everyone. Today there are a wide
range of emojis seducing people in all aspect of life, and thousands other
things we interact with in our world like money, prayer, Apple Watches and pcs.
In the future, as the world have become progressively digital and verbalized,
emoji will be a crucial tools for communication.
History of Emoji;
In the beginning, there were
emotions like :) and :( and 8-D of chat room conversations in the 1990s). These
historic symbols depicts a crucial way of conversation until early 1990. For
example, if you want a face emoji you have make a small bracket and between
these, you post a semi-circle then two commas inside that bracket.
The very-first emoji was made-up in 1999 in by
Shigetaka Kurita in Japan. He introduce the first 180 emoji based on the expressions
that he observed from people and other things in his city. Now, the
advancements in emoji are happening day-by-day as many of us have knowledge
about how to advance any emoji and cheat a unique.
Emoji in Social Media and Industries;
Social media is a fast track and charismatic place where
rules change by every minute. The better you are take up the foot-print of its
enjoyers, and hold on with trends, the better your outcomes will
be. Undoubtedly, one component of social media business that people
frequently tend to underrate is the usage of emoji.
Emojis, as symbolic as they may look. They
serve as a language of its own. In the near future, people will use emojis to
reach out with their spectators in
optical manner.
- To
be more successful;
As the famous proverb, “Less is more”, and this works
handsomely to the way of Emoji work. As I explained above, these images have
the power to communicate a lot with little, and it is why it is being
recommended by all the Social Media Strategies. Now, any of us can make emoji
and sell to world-class companies in high prices.
For Instance, a US company, The Domino Pizza decided to
take advantages of this immediate information and use emoji to send pizza
orders through the internet to the next level. They invited their clientele to
order a pizza online by using emoji of a pizza slice. As a result, the company
received many times more orders than regular orders, by using the phrase “Easy
Order”. Mr. Denis Maloney, an employee of digital marketing at Domino Pizza
confirmed that what they are doing is nor inky a marketing campaign, but also a
new ordering platform.
According to a report
published by the Emoji Research Team,
92% of people use emoji and more than 30% use emojis several times a day. And
emoji-based-marketing campaigns have expended by 777% year-over-year, as
reported by Appboy research.
Many forward-thinking
companies are using emojis to connect with their audience and practice some
creative brand building.
The results are worth
noting:
1. Using emoji on Twitter result in 26% more engagements.
2. Using emoji on Facebook results in 57% more likes, 33%
more comments and shares.
3. Nearly 50% of captions and comments contain emojis on
Instagram.
Hence, it has proven that
using emojis is the prominent way to get popularity and make audience.
- To provide information;
The fact that emojis are easily identifiable images
contributes greatly to the fixation of a sense and to the transmission of an
emotion associated with this information. That's why if you want to transmit a
mood related to your brand, using emojis in your posts is the most recommended
thing. For example, The Chevrolet Car Company made the decision to challenge
the public to a challenge in Social Networks, as part of its campaign to launch
the Chevy Cruze 2016 model. For this, it made public a brief of the new model
"written" exclusively with emojis, after which invited the audience
to decipher the meaning of the message.
The strategy obtained excellent results: 18 times more
engagement on Twitter, 166 thousand views on YouTube, 2.7 million views on paid
ads on Social Networks and a lot of media coverage, according to the report of
the specialized site searchenginewatch.com.
- To
tell stories and make people happy;
Emojis are capable of amplifying all types of emotions
transmitted in a message. Now, in terms of digital marketing what is needed is
for people to associate positive emotions with business or proposal. As you probably noticed that the children are
not the only ones who enjoy a good story with pictures. In fact, the expressive
power of happy emojis is such, that their presence can multiply the impact of
your message enormously.
I want to give you an example here. When the Star Wars
launched in 2015, Disney decided to appeal emojis of twitter in order to promote
the character of Saga and incorporate them in people’s conversation. That way,
users could write hashtags on their tweets, which were automatically shown as
emojis. As a conclusion, this campaign received the highest global engagements
and meanwhile, the audience had fun telling stories and making comments about
their favorite characters.
Types of emojis;
Emojis are being used
through different sources, but the main streams of using emojis are IPhone and
Android Phones.
The IPhone and Android
Phones, nevertheless, have quite same type of emojis but in some android
devices, emoji does not appear, instead a square box appears. In some cases,
IPhone emojis do not appear on android phones. This is the main problems of
emoji’s department and it seems that, in the next couple of years, this issue
will be resolved.
The test-type emojis were
also a good mean of communication and to share feeling in the past. Gone are
the days when people used keyboard-phones and they took advantages of text
emojis ;) etc. In this lightning fast age, the maximum of the people use
digital emojis but in remote areas like Afghanistan and Gambia etc., the
majority of the population used to text emojis and some of them may even aware
of digital emojis.
To sum-up, I should mention
that to
achieve happiness and make yourself easy, there is nothing better than to use
happy emojis at all!
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